Activate.
As Frieze Art Fair New York’s Hospitality Tech Sponsor, Resy produced a four-pronged marketing effort that spanned a VIP dinner, co-branded content, reservation functionality for all on-site restaurants, and a concierge booth upon entrance to the four-day fair.
They built a seamless concierge experience that brought art fans into the Resy orbit, offering them tailored restaurant suggestions and assisting with on-site reservations and future dining plans. The booth was complemented by prix fixe meals at pop-up eateries throughout the tent and a swag station within the VIP section.
Artwork by Jean Jullien.